Hilary
Friesen
Director of Strategic Services
Hilary has a unique ability to see both the big picture and the details. With over a decade of experience, she has led strategic communications planning for social marketing programs in injury prevention and return to work, websites and social media, product launches and business-to-business marketing. 

As Director of Strategic Services, Hilary supports our team in identifying strategic opportunities for clients and developing and implementing plans to help clients reach their unique goals. She is adept at keeping clients informed and involved – and their goals met and surpassed – from project kickoff to final evaluation.

For several years, Hilary has been the ChangeMakers lead for the Workers Compensation Board of Manitoba and SAFE Work Manitoba, managing multi-media campaigns, external and internal websites, program research and ongoing evaluation. She has conducted stakeholder research and facilitated strategic planning sessions for clients including the Addictions Foundation of Manitoba, Klinic Community Health Centre and Nature Conservancy Canada. Hilary is skilled at drawing all participants into the discussion, keeping the conversation on track and helping clients develop practical strategic plans to guide their organization.