Team

Krista
Bax
Chief Operating Officer
With a sharp memory, practical nature and keen interest in staff growth and development, Krista is a natural leader. Her ability to unite the team and exemplify hard work, keeps Context climbing to the top of every summit. 

As the Chief Operating Officer at Context, Krista leads Context’s staff with an eye for performance improvement and exceptional project management skills. Krista is a senior professional with widespread experience in the private, public and non-profit sectors across Canada and the United States. Her financial literacy paired with her ability to think strategically, plan effectively and manage talent, promotes operational excellence.

 

Born and raised in Edmonton, Krista studied at the University of Alberta, where she obtained her Bachelor of Science and Master of Business Administration. Her work and interests led her to travel far beyond Alberta, off the beaten path to cities like Louisiana and countries like Ethiopia. When she’s not at her desk, you will likely find her venturing somewhere outside, enjoying the forest, mountains and ocean. Her desire for adventure and testing limits, led her to summit Mount Kilimanjaro, Everest Base Camp and Mount Kinabalu, serving as inspiration for her team to keep climbing no matter what lies ahead.