Metro Line NW Extension
Working closely with the City of Edmonton, the Context team designed and implemented a multi-faceted public engagement program for the Concept Validation and Preliminary Engineering phases of the Metro Line NW extension project.
The focus of the engagement program is to obtain public input to identify:
- Final alignment and station locations
- Community integration of, and access to the LRT stations
- Crossing options at major intersections
The engagement process is currently focused on Phase 1, Concept Validation. This has included stakeholder interviews to obtain input to the design of the engagement program, facilitated small group meetings, planning sessions with major institutions and developers (e.g., NAIT, Kingsway Mall, Blatchford), community pop-up events, public interactive open houses, and online opportunities to learn about the project and provide input.
community Engagement Approach
Using a combination of facilitated sessions and community outreach, the project team engaged with over 400 people in just over six weeks, not including people accessing the website and providing input through enquiries. Engagement events required logistical organization including sourcing and booking venues and catering, advertising, inviting participants, developing interactive engagement tools, and developing project information (display materials, roll plots, fact sheets, feedback forms etc.).
Issues management and communications are also part of this project. Context worked closely with the City and the project team to develop project messages, a Q&A on key issues and to coordinate communications within the City’s overall program.